I recently completed a project for a client. They were a healthcare business looking to develop an app to service their clients. Usually when an SME approaches me with a requirement that they want to develop an app, my first question to them is why? I've seen so many small businesses create an app that exists just because some guy showed up at the place of business and told them they needed an app and the app would have all their company information on it. That's what your website is for, you don't need an app to regurgitate your website in an app format.
That being said, I'm not saying that apps don't have a purpose, they absolutely do, but they must service a need, purpose, or objective. Any investment into tech or a product that you're making for your business must be aligned to a business strategy or objective. In this article, I will discuss an overview of a few key things you should keep in mind when you as you create your Product Roadmap so that you don't falter of course and keep your focus squarely on your business' goals and objectives.
Developing a successful product roadmap is a critical aspect of any product development strategy. But a roadmap that's not aligned with your business strategy can lead to wasted time and resources, missed opportunities, and failed product launches. Here are five ways to ensure your product roadmap aligns with your business strategy:
That being said, I'm not saying that apps don't have a purpose, they absolutely do, but they must service a need, purpose, or objective. Any investment into tech or a product that you're making for your business must be aligned to a business strategy or objective. In this article, I will discuss an overview of a few key things you should keep in mind when you as you create your Product Roadmap so that you don't falter of course and keep your focus squarely on your business' goals and objectives.
Developing a successful product roadmap is a critical aspect of any product development strategy. But a roadmap that's not aligned with your business strategy can lead to wasted time and resources, missed opportunities, and failed product launches. Here are five ways to ensure your product roadmap aligns with your business strategy:
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Start with Your Business Goals: The first step in aligning your product roadmap with your business strategy is to clearly define your business goals. These goals should guide the development of your product roadmap and help ensure that it supports the overall business strategy.
In the case of this healthcare client, they had a very clear mission that they expressed to us. The first priority was to reduce the number of no shows and missed appointments that led to revenue loss and wasted phsysician time, and second priority was to reduce by 40% the number of calls attended to by the front office related to appointment scheduling.
Recommended Topics to Read: Business Value Canvas
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Prioritize Features Based on Business Value: Prioritizing product features based on their potential business value can help ensure that your roadmap is aligned with your business strategy. By focusing on the features that will have the greatest impact on the business, you can ensure that your roadmap is driving the growth and success of your company.
- Get Input from Key Stakeholders: Involving key stakeholders in the product roadmap development process can help ensure that it aligns with the overall business strategy. This includes executives, product managers, sales and marketing teams, and customer support representatives. By getting input from these key stakeholders, you can ensure that your roadmap addresses their priorities and concerns.
- Embrace Agile Methodologies: Agile methodologies can help ensure that your product roadmap stays aligned with your business strategy. By breaking down development into smaller, more manageable chunks, and delivering a working product at the end of each cycle, you can ensure that your roadmap is adaptable to changing business needs and priorities.
- Continuously Re-Evaluate: Re-evaluating your product roadmap on a regular basis can help ensure that it stays aligned with your business strategy. This includes regularly reviewing and updating the roadmap based on changes in business priorities and feedback from customers and other stakeholders.
By following these five strategies, you can ensure that your product roadmap is aligned with your business strategy, helping to drive growth and success for your company.